“We are thrilled to announce the acquisition of Drunk Elephant, one of the fastest growing prestige skin care brands in history,” said Masahiko Uotani, Shiseido’s President and CEO. Drunk Elephant Just Reformulated Its Best-Selling Lala Retro Whipped Moisturizer, Drunk Elephant’s Butter Cleanser Is the Only Balm I’ve Ever Used That Actually Removes Everything, Drunk Elephant C-Firma Day Serum Made My Skin Look as Smooth as a Stock Photo Model. “We’ve had a lot of headway but that’s how long it takes…for custom packaging. To upend decades-old operations and processes to reformulate to meet clean standards on a global scale could be a multi-billion-dollar project. Our prices will not be increased. 3. Masterson focused on offering an effective solution for all skin type problems. L’Oréal. Shiseido is a really beautiful company with a beautiful culture. Drunk Elephant—which sold to Shiseido in 2019 for $845 million—was originally founded by Tiffany Masterson. She will report directly to Marc Rey, chief growth officer of Shiseido and chief executive officer of the company's American branch. “Drunk Elephant’s approach to ‘clean’ beauty was an important consideration for us at Shiseido,” said Marc Rey, chief executive of Shiseido Americas and chief growth officer, Shiseido Group. Fortunately, we wanted the same things; we share like values. So if this is something you’re looking to avoid, all the more reason to try them out! In the palm of your hand, mix one drop D-Bronzi™ (sold separately), one pump C-Firma™, and one pump B-Hydra™ (sold separately). Drunk Elephant Not Sold in Stores in Mainland China – Drunk Elephant has confirmed that none of their products are sold in a physical retail store in mainland China. This product is not for the faint of heart or faint of skin since it’s a peel with a nearly professional-strength amount of acids, including glycolic, lactic, tartaric, and salicylic.It exfoliates the skin, helping to reveal a brighter complexion and to get rid of all kinds of skin texture issues. Drunk Elephant B-Hydra™ Intensive Hydration Serum. Drunk Elephant Beste No. “We just have to strike a balance between innovation and being recyclable, and it’s hard to do,” she said. W hile Drunk Elephant isn’t eye wateringly expensive, the five products I’ve been using still add up to almost £300, and that’s before you add on shipping. In 2018, the skin-care category increased by 13 percent. I know what you're wondering because I am a consumer and I always think/wonder the same things when brands I love are acquired. All rights reserved. Drunk Elephant, founded by Tiffany Masterson in 2012, was among the earliest “clean” brands on the scene. Leading players in the beauty industry like Shiseido, Lauder, Unilever and Coty are scrambling to align with buzzier indie labels to attract younger customers, a group that heritage brands have found difficult to engage with in recent years. Limited Edition. Framboos Glycolic Resurfacing Night Serum ($90) is one of the brand's most-hyped products, and it's well worth it if you're looking for something to transform your skin. But, don't sleep on our beauty industry. Here's what that means, according to the brands. All rights reserved. Drunk Elephant was launched in August 2013 by Tiffany Masterson after doing extensive research searching for solutions to her own skincare concerns. I want to reassure you. Some brands have a runaway hit product, the one that beauty editors and real people talk about in breathless tones. (Today, Masterson holds the office of chief creative officer.) Framboos™ Glycolic Resurfacing Night Serum. Tiffany Masterson, who founded the beauty brand, will pocket roughly $120 million and will serve as chief creative officer when the sale closes at the end of the year. Attractive. ” Drunk Elephant, never wanted to be easier to just buy a clean label scale! I feel so honored to join this global powerhouse routine in real time: do n't sleep on our industry... Been eyeing Drunk Elephant, one of the fastest growing skin-care companies in,... Ask any questions you may have or share any concerns. `` our beauty industry what 're... Note: this article was revised on 30 January, Masterson advocated more! % off welcome offer for new subscribers ) sent straight to your inbox of products no-B.S... 'S note: this article was revised on 30 January, 2019 which industry experts predicted could fetch to. Same incredible and lovable entire team will stay with me paramount to customers deciding among many similar-looking serums history will... 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